About Us

The Soul Of Ny (S.O.N) is a Christian streetwear brand. I built The S.O.N. for the ones who don’t fit the mold — the ones chasing truth beyond tradition. This brand is my war cry and my worship. It's bold, raw, and rooted in purpose. Made for misfits. Built for Believers.

As I grew, I realized my love for Christ wasn’t just personal — it was magnetic. People were drawn to the fire, and I knew I had to use it. My mission? To be a light in the dark. To guide people to God not by being perfect — but by being real.

The S.O.N. isn’t here to blend in. We celebrate difference — in looks, in stories, in style — because faith was never meant to be one-size-fits-all. Whether you’re broken, bold, or somewhere in between, you belong here. This is streetwear with soul — and we wear it like armor.