About Us
The Soul Of Ny
The Soul of Ny (The S.O.N.) is a Christian streetwear brand created for those who don’t fit the mold — the ones chasing truth beyond tradition. Founded by Anaya, The S.O.N. was born out of a personal encounter with Jesus that flipped pain into purpose and style into a statement. It’s her war cry and her worship — bold, raw, and rooted in something deeper.
As Anaya grew in her faith, she realized her love for Christ wasn’t just personal — it was magnetic. People were drawn to the fire, and she knew she had to use it. Her mission? To be a light in the dark. Not by being perfect — but by being real.
The S.O.N. isn’t here to blend in. It’s a brand for those who never quite fit in but were always set apart. A movement that celebrates difference — in looks, in stories, in style — because faith was never meant to be one-size-fits-all. Whether you’re broken, bold, or somewhere in between, you belong here.
This is streetwear with soul — and we wear it like armor.
Made for misfits. Built for believers.
Faith Isn’t Silent. Neither Are We
This isn’t just clothing — it’s a declaration.
Our collections are built for the ones who don’t back down, who wear their faith like a battle cry. Every stitch, every design is a weapon against the ordinary — crafted to spark bold conversations and unapologetically point back to Christ. Whether you move in silence or walk loud, here’s your gear to shake the world and rep the Kingdom.
Wear your mission. Stand your ground. Leave your mark.